Logo system
Small mark, full lockup, and contrast-safe files.
The small mark is the standalone koala. The big logo is the mark paired with the Cua wordmark. For most partner pages, the full lockup is the safest default.
Small logo
Standalone mark for avatars, favicons, app icons, and tight partner grids.
Big logo
Full lockup for launch posts, partner pages, and integration directories.
Cua
Cua
White lockup
Transparent full lockup for dark or image-backed surfaces.
Black lockup
Transparent full lockup for light partner pages and decks.
White mark
Use on dark or image-backed surfaces.
Black mark
Use on light partner directories and docs.
Accent mark
Use sparingly in Cua-owned blue/accent contexts.
Illustrated koala
Detailed SVG used in product surfaces, demos, and playful brand moments.
Type
The brand voice uses display, body, and technical type together.
Use Instrument Serif for large editorial headlines, Urbanist as the current body and UI typeface, and JetBrains Mono for labels or command-style proof.
Display
Instrument Serif
Scale computer fleets
Use for large campaign headlines and hero statements.
Body / UI
Urbanist
Run evals, RL loops, and verified data rollouts across real machines.
Current site body token for copy, UI, captions, and partner announcement text.
Technical labels
JetBrains Mono
4 OS FAMILIES / 1 DRIVER SURFACE
Use for proof labels, commands, specs, and terminal-like snippets.
Font download
Partners can use Urbanist for decks, partner pages, body copy, and launch graphics where the full Cua type stack is not available.
Keep the lockup intact
Use the small mark alone only when space is tight. For partner pages and launch posts, prefer the mark plus Cua wordmark.
Choose contrast first
Use white assets on dark backgrounds and black assets on light backgrounds. Avoid recoloring the mark outside the accent file.
Give it breathing room
Leave clear space around the mark and wordmark. Do not crop, stretch, rotate, or place the logo over busy imagery.
Brand name: write Cua, with a capital C.Product names: Cua Sandbox, Cua Run, Cua Driver, Cua Bench.Partner questions: email brand@trycua.com.