Logo system
Small mark, full lockup, and contrast-safe files.
The small mark is the standalone koala. The big logo is the mark paired with the Cua wordmark. For most partner pages, the full lockup is the safest default.
Small logo
Standalone mark for avatars, favicons, app icons, and tight partner grids.
Big logo
Full lockup for launch posts, partner pages, and integration directories.
White lockup
Transparent full lockup for dark or image-backed surfaces.
Black lockup
Transparent full lockup for light partner pages and decks.
White mark
Use on dark or image-backed surfaces.
Black mark
Use on light partner directories and docs.
Accent mark
Use sparingly in Cua-owned blue/accent contexts.
Illustrated koala
Detailed SVG used in product surfaces, demos, and playful brand moments.
Type
The brand voice uses display, body, and technical type together.
Use Outfit for headlines, Urbanist as the current body and UI typeface, and JetBrains Mono for labels or command-style proof.
Outfit
Use for every headline, in one weight and one style, with no italic or accent word. The italic serif word in the Cua Spaces hero title is the only exception.
Urbanist
Current site body token for copy, UI, captions, and partner announcement text.
JetBrains Mono
Use for proof labels, commands, specs, and terminal-like snippets.
Keep the lockup intact
Use the small mark alone only when space is tight. For partner pages and launch posts, prefer the mark plus Cua wordmark.
Choose contrast first
Use white assets on dark backgrounds and black assets on light backgrounds. Avoid recoloring the mark outside the accent file.
Give it breathing room
Leave clear space around the mark and wordmark. Do not crop, stretch, rotate, or place the logo over busy imagery.